whiteGREY, created in 2017 with the merger of The White Agency and Grey, has gone on a hiring spree to expand its client service and strategy teams.
The key hire for the WPP AUNZ unit is Warwick Heathwood, back in Australian after a stint in the US, who joins the Sydney office as Strategy Director.
Heathwood led experiential and retail strategy at New York based WPP agency SET Creative, where he connected brands such as Verizon, Google, Nike, Adidas and Sonos to customers in the physical space.
He has worked on award-winning campaigns at leading agencies including Argonaut in San Francisco, and TBWA, Leo Burnett, BMF and the Campaign Palace in Australia.
"Warwick brings a breadth of experience to the fold; a global perspective combined with a local point of view, experience ranging from brand work through to experiential and work that has been recognised at the most prestigious effectiveness awards globally," says Lee Simpson, CEO whiteGREY Australia.
"We believe his strategic leadership will add to our mix of specialist practitioners here at whiteGREY as we continue to grow."
Three newgroup account directors have also been appointed: Alice Tschuchnigg in Melbourne and Aarti Suri and Georgie McGarr in Sydney.
Aarti Suri recently returned to Sydney from London where she spent three years at creative digital agency POSSIBLE, leading the global digital accounts for Bayer, Shell, Matchesfashion.com and Aston Martin.
Georgie McGarr has more than 15 years across a range of categories including FMCG, Insurance, Automotive, Alcohol and NFP. McGarr has a track record of driving business results across strategy, creative, data, PR and innovation at agencies such as Ogilvy, Saatchi&Saatchi and most recently running Audi at 303 MullenLowe.
Alice Tschuchnigg, previously with Saatchi&Saatchi and Droga5 New York, has 13 years experience in New York, London, Sydney and Melbourne working with clients to deliver creatively-driven and effective communications campaigns for such brands as Starbucks, Bacardi, Tiffany & Co, Nestle, Tourism Western Australia, Air Wick, BankWest, Bank of Melbourne and Westpac.
whiteGREY client wins across both Sydney and Melbourne offices in recent months include: Hawaiian Airlines, Government NSW projects; Powershop and VicSuper, with organic growth from existing clients such as Volvo and Procter & Gamble.
“This past year has been all about re-framing our business, developing our distinct positioning and creating a new model which has led to increasing our scope of services for existing clients plus winning new clients," says Simpson.
"With this growth comes the ability to attract the best in market, and we are thrilled Warwick, Alice, Aarti and Georgie are joining the business."
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