whiteGREY appoints Olivia Kaufman managing partner

Ashley Regan
By Ashley Regan | 4 July 2022
Olivia Kaufman, managing partner

Creative technology agency whiteGREY has appointed Olivia Kaufman to the new role of managing partner responsible for leading the Scentre Group and Glaxo SmithKline business.

Previously group account director with The General Store and prior to that group account director/new business director at ODD Sydney, Kaufman’s prior roles stretch from NYC, London to Sydney.

With a strong focus in the retail space, she earned her stripes working for iconic retail brands including Tesco F&F, Old Navy, Freedom Furniture, Seafolly, and also brings extensive FMCG experience having worked on Pepsi Co, Diageo and brands in the P&G portfolio to the agency.

Kaufman said: “I can’t wait to bring my enthusiasm for solving client’s problems and work with whiteGREY’s already talented team to make a real difference to our clients’ business.”

Justine Leong, general manager, Sydney, whiteGREY said: “Olivia is an ambitious, motivated team leader, who uses her strategic mindset to truly understand a clients’ evolving needs and identify every opportunity.

“Olivia’s remit is to grasp every challenge and drive the relationships for whiteGREY clients by leveraging the depth and breadth of expertise we have at the agency. I can’t wait to see the impact she has on the business.”

Kaufman will report directly to Justine Leong, GM Sydney and joins the agency’s leadership team.

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