Credit: Redd Francisco via Unsplash
First National Real Estate has appointed Melbourne creative agency Whippet to lead its national rebrand.
The network of more 210 independent real estate offices is undertaking its first comprehensive brand refresh in more than a decade.
The rebrand will see Whippet work closely with First National’s leadership, members, and marketing teams to deliver a new brand strategy, refreshed visual identity and a suite of digital and physical assets.
"Whippet really understood the heart of our business, the balance of local expertise with national strength, and the need to modernise without losing the authenticity our members and customers value,” said Mark Jansen, First National’s marketing & communications director.
Whippet founder Steve Stoner said his team was excited to bring the brand to life.
"First National has a proud history and a unique collaborative member-led model that puts people and communities at the centre,” he said.
“We see this rebrand as an opportunity to craft a brand that resonates with customers, energises members and makes First National the first choice for today’s discerning property buyers and sellers.”
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