Rottnest Express is celebrating the Australian summers at Rottnest Island in a campaign via creative agency Town Square.
The ferry service helps support visitation of all 63 beaches, 20 bays and 10,000 quokkas at Rottnest Island.
“When it’s hotto we Rotto’ taps into that instinctive call every WA local feels when the weather warms up,” said Town Square executive creative director Brendan Day.
“It’s the sound of summer, simple, memorable and fun, the perfect summer campaign combo.”
The campaign is live across outdoor, digital and social in Western Australia.
“Rotto is a summer rite of passage for every Western Australian and the must
do experience from Perth for visitors to the state,” said Journey Beyond, owner of Rottnest Express executive general manager – marketing, Justine Lally.
“Rottnest Express has been helping locals experience all the beauty and fun the island has to offer for the past six decades. This campaign captures the spirit of the island, with Rottnest Express leading the way for ferry travel and unforgettable island experiences. Our team have your summer sorted.”
Credits
Client: Journey Beyond
Executive General Manager, Marketing: Justine Lally
Group Manager, Marketing: Kirsty Gunn
Senior Sales & Marketing Executive: Abigail Colman
Creative Agency: Town Square
Executive Creative Director: Brendan Day
Copywriter: Samuel Nicolaci
Art Director: Peter Crawford
Senior Account Director: Rochelle Vaisanen
Account Manager: Georgia Papamichael
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