What women want, Dentsu Down Under and trusting your life to an algorithm

9 March 2015

Following the two creative shop acquisitions made by Dentsu Aegis last month – in our latest AdNews print edition we talk to Dentsu CEO Luke Littlefield, BWM founder Rob Belgiovane and Soap founders Ashley Ringrose and Brad Eldridge, about just what it means.

Would you trust eHarmony's algorithm with your life?
We talk to the global COO for eHarmony about the data-based dating site's plans to apply its algorithm to every aspect of life from career moves, to financial investment and childcare options.

In Creative Focus we ask creatives about indies being snapped up by the bug guys. Clemenger BBDO Melbourne chairmen and CEO Jim Moser, Ogilvy Melbourne's ECD Brendon Guthrie and The Monkey’s founder and CEO Mark Green weigh in.

Millward Brown 2:0. The granddaddy of research wants to sharpen up its image. It's more than just link-testing. “No one is against crazy genius, but we're trying to get away from the phenomenon that every now and then you might find an acorn, but often you're snuffling around the forest with no idea what you're doing,” said Casper Wright, MD of Millward Brown Vermeer.

To mark International Women's Day we look a look at what agencies are doing to make agency life a little less antisocial for women and those with families.

Paul McIntyre talks to US agency advisor Tim Williams about the trend of moving away from the one-stop shop towards a hyper-specialisation of agencies.

In the news we look at CUB's brand strategy, Nine CEO David Gyngell's views on catch-up TV data and what's going on in the outdoor industry? Kellogg has reduced its outdoor spend down to zero – but will beacons and better measurement metrics make it more appealing?

And of course, we include a full pull out of the AdNews Agency of the Year Awards. Leo Burnett was named the Agency of the Year. For the full results.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus