What it takes to win an Effie

By AdNews | 16 March 2026
 

ACA.

Advertising Council Australia (ACA) will host a free webinar on Tuesday, March 24, to help marketers and agencies prepare entries for the 2026 Australian Effie Awards. 

“Whether you're a marketer, creative agency, media agency or in-house team, the challenge is the same: clearly demonstrating how insight, strategy and execution delivered measurable business results,” said ACA CEO Tony Hale. 

“It’s rare to have Effie judges and winning case writers in the same room sharing what works. For anyone planning to enter, that collective insight is invaluable.” 

Speakers include, Effie chair of judging Colin Wilson-Brown and Martin Rippon, ACA senior manager – Effie Lindsay Davies, Google Australia & New Zealand director, ad partnerships, Aaron Boekestein, 303 MullenLowe chief strategy officer, Jody Elston, Westpac head of brand, Anna Jackson, Droga5 head of effectiveness, Kit Lansdale and Ideally global agency lead, George Roberston. 

ACA has added 2025’s Grand and Gold Effie-winning case studies to its Effectiveness Database, giving members access to real examples of award-winning submissions. 

On-time entries close Monday, May 4. 

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