What execs want to see at SXSW

Sarah Homewood
By Sarah Homewood | 14 March 2016

This voxpop was part of a feature in AdNews in-print on the cult of SXSW.

We asked adland what they want to see at South by South West this year.

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The Hyperloop session with Dirk Ahlborn should be really good, it’s such an exciting business and collaboration model. Steve Chen the co-founder of YouTube will also be interesting to see.

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I’d like to hear J.J. Abrams’ perspective on the Star Wars renaissance, and also the CMO of Buzzfeed, Frank Cooper’s thoughts on new media and content. I’ll also seek out anyone who is presenting a contrarian position like Mick Ebeling from Not Impossible. It’s the perfect environment to hear people challenge the status quo.

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Two that have sparked my interest are: Pete Cashmore, founder and CEO of Mashable, discussing his view on next generation media and technology and J.J. Abrams – director of Star Wars The Force Awakens about the relevance of the ‘human factor’ in digital communications and advances in digital storytelling tools.

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I’m really looking forward to hearing from the NBA’s Adam Silver and also on the future of Sports TV from the MLB. Twitter plays a big part in live sport from a digital perspective so looking forward to hearing from Danny Keens the head of sports partnerships.

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The speakers I’m most interested in are; Dr Renee Brown, Kevin Plank, John Hagal, Kevin Kelly, Megan Smith. They’re looking at trends and themes which will shape and define our businesses in the future.

See here for the the full article on SXSW.

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