The Programmatic Bureau New Zealand (TPB) has appointed WeThinkMedia, a trans-Tasman media representation and sales business, its exclusive Australian sales representative.
The partnership covers digital out-of-home, connected TV, audio and display.
Under the agreement, WeThinkMedia will represent TPB's New Zealand offering locally, allowing Australian buyers to plan and activate campaigns into NZ without needing to navigate multiple supply sources or local vendor relationships.
"Australian advertisers are increasingly looking to extend campaigns into New Zealand, but accessing premium inventory programmatically hasn't always been straightforward," said Peter Wiltshire, executive director at WeThinkMedia.
"This partnership simplifies that process, giving agencies a clearer, more accountable way to activate across the NZ market with the backing of local expertise."
TPB spokesperson Mike Watkins said the partnership was a natural fit given WeThinkMedia's trans-Tasman footprint.
"They have strong relationships with agencies and a deep understanding of how campaigns are planned across both markets," said Watkins.
"That puts us in a strong position to unlock new opportunities for advertisers looking for efficient, scaled programmatic solutions in New Zealand."
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