Netflix, Pfizer Australia and Wesfarmers’ retail media arm One Media are among 16 brands, agencies, platforms and adtech organisations joining industry body IAB Australia.
Other new members include Ebiquity, Mortar AI, ND Agency, Strike Social, TopSort, Vantage, Thorndyke, Gain Theory, Bonfire, Media Merchants, Dynata, Audio Stack and LinkedIn.
More than 300 industry leaders feed into the IAB councils and working groups providing a collective voice to address key issues and challenges faced by the industry, by marketers and by the members' own organisations.
Their work includes helping set Australian specific standards and guidelines, driving education initiatives and developing key industry resources.
"Each new member brings a unique perspective to how digital advertising can evolve responsibly and drive growth in Australia," said Gai Le Roy, CEO of IAB Australia.
"From streaming and retail media to data and measurement, the strength of the IAB community lies in bringing these diverse players together to solve real-world challenges and build smarter, more accountable practices."
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