Webjet admits to misleading advertising of air fares

By AdNews | 28 July 2025
 

Online travel booking site Webjet has been ordered to pay $9 million in penalties for making false or misleading statements about the price of flights and booking confirmations.

In a Federal Court case run by competition watchdog the ACCC, Webjet admitted that between 2018 and 2023 it made false or misleading statements when it advertised airfares that excluded compulsory fees. 

The statements were made on its website, and in promotional emails and social media posts.

Webjet also admitted that between 2019 and 2024 it provided false or misleading booking confirmations to 118 consumers for flight bookings which had not actually been confirmed. 

Webjet later asked for additional payments, of up to $2,120, from consumers to complete the booking. Webjet has refunded these consumers.

The ACCC started its investigation after a consumer complained about an airfare advertised as “from $18” which cost almost three times that price after Webjet added its compulsory fees.

“We took this case because we considered that Webjet used misleading pricing by excluding or not adequately disclosing compulsory fees in its ads,” ACCC chair Gina Cass-Gottlieb said.

“Seeking to lure in customers with prices that don’t tell the whole story is a serious breach of the Australian Consumer Law.”

The Webjet fees comprised the “Webjet servicing fee” and “booking price guarantee” fee which ranged from $34.90 to $54.90 per booking, depending on whether the flights were domestic, to New Zealand and the Pacific or other international destinations.

While Webjet’s website, app and most emails contained information about the additional fees, some users had to scroll to the fine print near the bottom of the screen to see them. In its social media posts, Webjet didn’t disclose the additional fees at all.  

“Retailers must ensure their advertised prices are accurate. They should clearly disclose additional fees and charges,” Cass-Gottlieb said.

The Webjet fees represented 36% of Webjet’s total revenue from November 2018 to November 2023.

Webjet co-operated with the ACCC, admitted liability and agreed to make joint submissions to the court about orders, including the penalty. 

The Court also made declarations and other orders proposed, including that Webjet review its compliance program and pay a contribution to the ACCC’s costs.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus