We've added three new categories in AdNews Agency of the Year

Rosie Baker
By Rosie Baker | 28 November 2017

Each year we look at our AdNews Agency of the Year Awards programme and look at how we can ensure it’s as relevant as it can be, that the categories reflect where the industry is going, and that we can continue to be the most credible and respected agency of the year programme in Australia.

We only like to add categories that we think move the programme forward, and reflect what deserves to be awarded. This year, we felt there were three categories that fitted the bill.

The AdNews Effectiveness Award, Media Campaign of the Year - small budget - to recognise work with a media spend under $250,000 and Best Use of Technology.

The AdNews Effectiveness Award is unique in that work is eligible over the past three years and it's designed to allow agencies and clients to show effectiveness and results over a longer period, and recognise longer-term strategies.

You can find all the information about these categories, and the others, in the Entry Kit and Guidelines. 

Join us to celebrate the best in the creative and media business at The AdNews Agency of the Year Awards. The 2017 awards are now open for entry.

We’d like to thank our major sponsor MCN and supporting sponsors Nova Entertainment, Facebook, Outdoor Media Association, Val Morgan, Adstream, NewsMediaWorks, founding People & Culture sponsor iknowho, and Royal Auto and Bluestar Web.

You can get all the information about categories and criteria here in the Entry Kit. Entries close on 19 January.

The Awards will be on 15 March 2018.

Think you've got what it takes to be a judge? Contact AdNews Editor Rosie Baker today.

Dates to remember:

  • The awards are open from 27 November. All entries need to go through the online portal https://adnews.awardsplatform.com/
  • The deadline for entries is 4pm 19 January 2018 - there are no extensions
  • The eligibility period is 1 January 2017 - 31 December 2017 (except the AdNews Effectiveness Award)
  • The awards will be held on 15 March 2018

Here’s all the categories:

1. NSW Agency of the Year
2. VIC Agency of the Year
3. State Agency of the Year
4. Media Agency of the Year
5. Digital Agency of the Year
6. Specialist Agency of the Year
7. Customer Experience Agency of the Year
8. PR Agency of the Year
9. Production Agency of the Year
10. In-House/Bespoke Agency of the Year
11. Independent Agency of the Year
12. Small Agency of the Year (Independent)
13. Small Agency of the Year (Network)
14. Emerging Agency of the Year
15. Advertising Network of the Year
16. Media Network of the Year
17. Media Campaign of the Year
18. Small Budget Media Campaign of the Year - (Under $250,000) *New
19. Digital Campaign of the Year
20. Ad Campaign of the Year
21. Ad of the Year
22. Best Use of Mobile
23. The Best Use of Data
24. Best use of Technology *New
25. The Branded Content Award
26. The UnLtd Award
27. The Game Changer
28. The AdNews Effectiveness Award *New
29. Brand of the Year
30. People & Culture Award

You can get the full Entry Kit and Guidelines here.

Check out the winners from last year. 

Check out the Advertising Hall of Fame.


Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au

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