We Are Social opens Amsterdam office

Tayla Foster
By Tayla Foster | 3 August 2022
Supplied: Gabriele Cucinella, Stefano Maggi, Ottavio Nava

We Are Social, the socially-led creative agency network, has further expanded its international presence by opening an office in Amsterdam.

The office is led by Sam Grischotti, managing director of We Are Social Netherlands, who reports to Gabriele Cucinella, Stefano Maggi and Ottavio Nava, the regional leads for the EU Area.

Grischotti was previously at We Are Pi, where he was business director and led the agency’s Heineken and Pepsico accounts. Before that, he was a business director at Saatchi & Saatchi London, working with clients including HSBC and Deutsche Telekom.

Working alongside Grischotti is Hester Haars, executive creative director of We Are Social Netherlands. She has spent her career in roles at non-traditional advertising agencies, most recently as creative director at GoSpooky, and has won numerous awards, including Eurobest, Webbys, The Drum, FWA, and The One Show.

Nathan McDonald, co-founder & group CEO at We Are Social, said: “Amsterdam is a crucial city in the advertising landscape; a place where many major global brands are headquartered. We are very proud to be adding it to our growing global network."

"Thanks to the talented local team, and the direction of Gabriele, Stefano and Ottavio, we’re sure our presence in the Netherlands will enhance our ability to help global and regional clients with our unique brand of socially-led creative marketing.”

Amsterdam becomes the 16th location in the We Are Social network, alongside offices in New York, Toronto, Madrid, London, Paris, Milan, Munich, Berlin, Dubai, Singapore, Hong Kong, Beijing, Shanghai, Tokyo and Sydney.

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