Zoe Finlayson.
Creative agency We Are Different has promoted Zoe Finlayson to the newly created role of head of earned.
Finlayson joined Different in March 2021 and has been a key player behind the agency’s earned portfolio growth within consumer goods, technology and travel categories.
The promotion sees Finlayson sit on Different’s senior leadership team, responsible for earned-first creative outputs, client partner excellence and team development.
"I’m excited to step into this new role at such a pivotal moment for the agency," she said.
"Already Different is at the forefront of earned media - understanding that in today’s fragmented consumer landscape, it’s never been more important to earn people’s attention. It’s energising to continue the journey and pave the way forward with our brilliant team and client partners.”
The agency recently launched Different Social, a =social, influencer and content division, and secured business wins including Hinge, Impossible Foods and Paramount+.
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