Wavemaker has retained the $50 million media account for Mondelez in Australia.
The incumbent media agency beat off other players in a competitive process. They took over the account from Mindshare, who won the Mondelez media account in 2018.
The win sees Wavemaker become the media agency across all Mondelez brands including Cadbury, Oreo, the Natural Confectionery Company, Toblerone and Philadelphia in Australia and New Zealand.
Peter Vogel, CEO of Wavemaker, said: “Wavemaker are incredibly proud and excited to continue our partnership with Mondelez in Australia.
"We look forward to building on our partnership and continuing to drive growth for their brands by developing engaging consumer experiences."
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