The last year for regional tourism has been quite the rollercoaster ride. 2020 has seen everything from bushfires and drought to an influx of city-siders departing metropolises for a regional escape in this new working from home world.
With more people departing or holidaying outside of the city, regional audiences could be about to become even more lucrative for advertisers.
This panel will discuss the role advertising has played in shaping regional Australia’s recovery from the bushfires and drought and what advertisers can learn about regional audiences today.
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