Warner Bros. Australia partners with The Betoota Advocate

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 23 November 2021

Warner Bros. Australia has partnered with The Betoota Advocate to produce a slate of premium, unscripted productions.

The partnership hopes to leverage one of Australia’s largest production companies to bring The Betoota Advocate’s unique editorial lens to TV viewers around the world.

“With its distinct, bitingly satirical and smart approach to content, The Betoota Advocate has won a huge following,” says Michael Brooks, managing director at Warner Bros. International Television Production Australia (WBITVP).

“Meanwhile, Warner Bros. – with its storied TV production experience and international reach – is perfectly positioned to elevate this voice, and we’ll work together to develop premium unscripted television series with local and global appeal.”

WBITVP Australia produces high-profile formats such as The Bachelor, The Masked Singer, Celebrity Apprentice, Selling Houses Australia, The Repair Shop, Dancing with the Stars, First Dates, Who Do You Think You Are? along with drama series Love Me and The Twelve.

The Betoota Advocate, owned by Diamantina Media, is one of Australia’s most popular satirical news publishers, reaching four million readers every month. The title went digital in 2014 and now includes multiple podcasts, bestselling books, and the world-famous beer, Betoota Bitter.

“We are thrilled to be working with an organisation as successful and experienced as Warner Bros,” says Antony Stockdale, director at DM Podcast.

“WB are the ideal partner to guide us and ensure the voice and tone beloved by fans of The Betoota Advocate translates to TV.”

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