Wall Street Journal goes shopping

Chris Pash
By Chris Pash | 14 June 2022
 
Credit: Denisse Leon via Unsplash

The Wall Street Journal has created a shopping review site, Buy Side from WSJ, dedicated to helping readers make smart decisions about how to spend their time and money.

The independent commerce site gives readers a range of commerce content, including informed recommendations on consumer goods and insights to support their personal finance goals. 

“The launch of ‘Buy Side from WSJ’ offers our customers, readers and users trusted analysis and information to help with their purchasing decisions,” said Almar Latour, CEO of Dow Jones and publisher of The Wall Street Journal.

“It's a natural extension of our mission—to provide the world’s most trusted source of journalism, data and analysis to help people make decisions. This mission extends to decisions in business, finance, policy, the workplace and life in general.”

The New York Times in 2016 bought the product reviews site Wirecutter. Since then The New York Times has grown annual Wirecutter affiliate revenue more than five times. 

WSJ's Buy Side delivers reviews and products through regular features such as Pro Picks, a roundup of top products, and One Great Thing, a tribute to a product that stands out.

The site, which sits in front of the WSJ paywall, has a designated editorial team separate from Dow Jones’s current newsrooms. 

The enterprise reports to Josh Stinchcomb, chief revenue officer for Dow Jones and The Wall Street Journal.

 

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