WA Health pitching creative

By Ruby Derrick | 10 April 2024

Western Australia's Department of Health is pitching its creative services. The tender closed in November and is under review.

The department wants a panel of large, mid-size and small creative agencies to deliver strategic and creative advertising, and related services for various campaigns and public education awareness activities as required, on a non-exclusive basis.

The tender's strategic priorities include: prevention and community care services, health services, chronic disease services and Aboriginal health services.

The term of the agreement is three years. The tender states that "the successful respondent(s) will be required to provide adhoc creative advertising and related services to assist in the development of multi-faceted projects including strategy, creative concepts, mass media advertising, tactics, and associated marketing activities".

303 MullenLowe Perth currently holds the account. In 2019, The WA Department of Health launched a pilot program, the GP Urgent Care Network, through an integrated campaign with 303 MullenLowe, along with a channel strategy by Mediahub.

The campaign heroed WA GPs as highly capable, personal and accessible within the community, demonstrating their ability to effectively treat urgent, non-life-threatening injury and illness

In 2021, the agency and WA Health system launched a major national and international campaign in a bid to attract thousands of new recruits. 

The Belong campaign focused on WA health workers in real settings who have opted to work in the medical, nursing and midwifery, and allied health fields because they care about the wellbeing of others. 


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