Next year is all about driving sales, according to Daniel Cutrone, head of investment at Publicis-owned Match Media. He says the channels that earn a higher share of spend will be those that combine robust data with innovation.
“We have seen that already this year with outdoor and digital continuing to rise,” said Cutrone. “I think that is only going to continue.”
On message at MCN’s Homefronts, Cutrone also saw an upside for television, provided it can prove that it moves the needle for clients.
“There is a huge opportunity for television,” he said. “The [more] we can understand how a television ad impacts against our clients’ business objectives, I think that television definitely has room to grow.”
This video is part of a series from the upfronts at MCN House.
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