Which agency created the best AdNews cover in 2015? We're having a vote.
AdNews invited a small handful of agencies to once again design the cover for an issue of AdNews.
In a break from normal working conditions AdNews offered a slightly vague brief of the cover feature, and demanded a very short turnaround – so nothing like working on real client briefs at all.
Five agencies stepped up to the plate and now we want to put it to a vote to see which captured readers' attention most.
A big thank you to the agencies that did dedicate their time to taking part, and a shout out to any that would be interested next year.
The agency cover that earns the most votes by 4 December will steal the crown from M&C Saatchi that took the accolade last year, and be take the title for the AdNews 2015 Cover of the Year.
Will it be Soap's Code Monkey, or Cummins&Partners' Bird of a Feather? Maybe The Works Sydney's Data is Human, Publicis Australia's Gut Instinct, or Archibald/Williams' Tug-of-War?
Read about the creative concepts below.
20 February - Birds of a Feather Vote here!
Creative agency: Cummin&Partners
ECDs: Ben Couzens and Jim Ingram
Design: Maddy Egremont
Operations: Todd Osborne
Strategy: Adam Ferrier
The idea represents the emerging world of social media. We are now really beginning to see the social in social media take hold as communities are splintering off and doing their own thing. Whether it be on Tinder, Shapchat, Twitter or elsewhere, social groups are the new white space for social brands.
20 March - Code Monkey Vote here!
Creative Agency: Soap Creative
The phrase “code monkey” was once an insult used by marketers – “Just get the code monkey to fix it!” Now marketers are the monkeys trying to plug into the matrix and adapt to the new age. How’s them bananas?
10 July - Tug-of-War Vote here!
Creative Agency: Archibald/Williams
Art Direction: Chris Wilson
The consumer is being pulled in Prix winners different directions in the fight for their attention. So what better way to demonstrate this than an all-out tug-of-war of the consumers ear?
7 August - Data is Human Vote here!
Creative Agency: The Works Sydney
Creative partner: Douglas Nicol
Creative lead: Mitch Alison
Designer: James Henderson
Data is simply the description of a human being. All our habits, all our needs, all our passions. The ultimate data point is our DNA. We took a DNA sample from our data guru, Carl Oldham, and discovered his unique genetic make-up to create a visual representation of his DNA sequence.
21 August - Gut Instinct Vote here!
Creative Agency: Publicis Australia
Art director: Grant Rutherford
Photographer: John Bowden
Retoucher: Jason Fletcher
As technology advances at an alarming rate, neuroscience and the pursuit of how and why we respond to communications is becoming a hot topic. But are there some things that just can’t be scientifically measured, like good old fashioned gut instinct?
You can vote once a day until 4 December! Vote here!
Want to have a chance to design the cover next year? Send an email to AdNews editor Rosie Baker and let us know you're interested. email@example.com.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at firstname.lastname@example.org