Veronica Cremen.
Integrated creative, media and marketing agency Vonnimedia has been appointed to manage global haircare company Schwarzkopf Professional and the Australian launch of Shiseido Professional.
Connecting Plots was the incumbent creative agency for Schwarzkopf since 2021. Orchard also had the account in 2017.
The appointment builds on Vonnimedia’s experience managing projects and campaigns for Schwarzkopf Professional over several years.
“Vonnimedia is my go-to team for social marketing,” said Henkel Beauty Care Professional, marketing manager, Elizabeth Tran.
“No job is too big or too small. They consistently deliver with passion, creativity, and precision. Their drive, knowledge, and commitment make them a pleasure to work with.
“We’re excited to see where our continued partnership takes us.”
Vonnimedia was founded in 2020 by Veronica Cremen and has worked with clients including Royal Flying Doctor Service, Cancer Council, Starlight Foundation, Fred Hollows, RSPCA, Finder, Australian Skin Clinics, SNDYS, Willow, LMND, Deja Marc, The Collagen Co and more.
The Sydney-based agency’s remit will include social media and creative, including content creation, event content, media and performance for Schwarzkopf Professional, and also Shiseido Professional as it enters the Australian market.
“We are thrilled to be continuing our successful partnership with the Schwarzkopf Professional team,” said Vonnimedia managing director, Veronica Cremen.
“Over the past few years, we’ve had the honour of working on some of Schwarzkopf Professional’s most exciting campaigns, helping the brand mobilise its hairdressing community and positioning it to become the brand of choice for the industry.
“We're all about increasing engagement and community building for Schwarzkopf Professional. In 2025, we increased engagement by more than 150%, saw a 1000% increase in comments, and increased collaborations by 130%.
“We look forward to continuing to bring our bold ideas and winning formulas to Schwarzkopf and also to Shiseido Professional, as it establishes its presence in the Australian beauty market.”
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