Volume up, Spotify pitching its $240m global media account

Ashley Regan
By Ashley Regan | 20 November 2023

Audio streaming platform Spotify is shopping around for a global media agency, AdNews confirms.

Spotify's last pitch was in 2017 which saw IPG's UM win the media buying and planning services globally.

However, the brand is planning to part ways with its agency of six years and Publicis is in the running for the business, according to a report by Business Insider.

Spotify is estimated to spend $240 million in global media in 2023, according to marketing research firm COMvergence. Spotify also has an in-house agency. 

Since 2019, Spotify has made strides to move beyond its music streaming roots and into podcasts with acquisitions of Gimlet, Anchor and more.

In 2021, Spotify launched its first global brand campaign for Spotify Advertising in partnership with FCB New York.

In August, WPP and Spotify formed a global strategic partnership, enabling the world's largest advertising group to offer its clients creative ways to reach engaged audiences at scale.

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