Spotify has launched its first global brand campaign for Spotify Advertising.
The B2B campaign, All Ears on You, rolled out this week around the world, including Australia as a key market.
Created in partnership with FCB New York, the creative shows advertisers what it means to reach a “fully immersed audience”. The message is backed by findings from a study Spotify conducted with Neuro-Insight, called Sonic Science, which found digital audio advertising is more immersive and engaging than social media, digital video, TV, and radio.
“Advertisers are struggling to break through to reach consumers who are constantly bombarded with messages and are more distracted than ever before,” says Khurrum Malik, Spotify’s head of advertising business marketing.
“All Ears on You highlights how Spotify is able to cut through the clutter better than any other advertising platform thanks to an immersed and engaged audience deep in the listening experience. We couldn't be more excited to have this campaign out in the wild to excite advertisers, creators and publishers about the opportunity that digital audio and Spotify presents for them.”
The campaign is running across digital video, OOH placements in major U.S. cities, as well as social media and digital audio.
Globally, the campaign has activations in Australia, New Zealand, the US, Canada, the United Kingdom, Germany, Mexico and Spain, as well as other priority markets by end of year.
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