VMO has won the exclusive outdoor advertising rights to Central Park Mall in Sydney’s inner suburb of Chippendale.
The centre is part of the Central Park mixed-use development, which brings together residential apartments, student accommodation, and commercial office space.
Central Park Mall houses more than 40 retailers, spanning fashion, food, dining and entertainment, as well as a Woolworths Metro and specialty stores such as Palace Cinemas, Timezone, and Fortress, the largest video games and entertainment venue in the Southern Hemisphere.
“Securing this location not only strengthens our presence across Sydney’s CBD and adds another premium site to our portfolio but also reinforces our position as the leading outdoor provider with the largest retail footprint in the country,” said Anthony Deeble, chief commercial officer at The HOYTS Group and VMO.
VMO installed 11 premium digital screens across high-traffic locations within the centre, including paths to purchase corridors and high-dwell lift lobbies.
Brands will be able to activate internal displays as well as The Cube.
“This new site puts advertisers at the heart of one of Sydney’s most vibrant precincts, where living, shopping, dining, and entertainment come together, said Paul Butler, managing director of VMO.
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