VMO has secured an exclusive agreement with Stockland to manage the operations of 22 large format digital screens, strategically positioned throughout nine Stockland town centres across Australia.
These centres include Stockland Piccadilly in Sydney’s CBD, Stockland Merrylands, and Wetherill Park in Western Sydney, Stockland Green Hills in the Hunter region, Stockland Shellharbour on the south coast of New South Wales, Stockland Hervey Bay and Stockland Rockhampton in North Queensland, as well as Stockland Point Cook and Wendouree in Victoria.
Stockland's head of S Connect, Michéle Pirozzi, said the company is excited to continue the evolution of its strategic partnership with VMO.
"Working with VMO allows us to elevate the shopper experience through dynamic content from leading consumer brands with opportunities to scale across our metro and regional centres," he said.
VMO's MD Paul Butler said Stockland’s large format network is an exciting addition to VMO's network.
"It seamlessly integrates into our retail portfolio as we continue to bring bigger and better opportunities for brands to engage with consumers where it matters most. It's another step in our journey that underlies our ongoing growth within the retail outdoor sector," he said.
The announcement follows VMO's launch of its office media network in Australia in September last year, which saw screens strategically deployed across 100 commercial property portfolios, including Stockland.
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