VMO has renewed its retail outdoor partnership with Vicinity Centres, committing to upgrade more than 100 digital assets across 19 shopping centres nationwide, including the rollout of large-format LED screens as part of the agreement.
Under the renewed partnership, VMO will remain a key outdoor partner across Vicinity Centres' retail destinations in New South Wales, Queensland, Victoria, Western Australia, South Australia and Tasmania.
Anthony Deeble, COO of The HOYTS Group and VMO, said the partnership dated back to 2004.
"This partnership has been foundational to our retail strategy, one we established back in 2004 and we're incredibly proud to continue building on this with the Vicinity Centres team," said Deeble.
"Vicinity Centres' portfolio represents some of the strongest retail catchments in Australia, and that alignment has been central to the strength of our retail network."
Brooke McMonigle, head of ancillary income and property management at Vicinity Centres, said the renewal reflected the performance of the retail outdoor network.
"Renewing our partnership with VMO reflects the strong performance of our retail outdoor network and the value it delivers across our shopping centres," said McMonigle.
"As a trusted, long-standing partner, this renewal supports the continued evolution of a high quality, premium media offering across some of Australia's most highly trafficked retail destinations, with digital upgrades aligned to how customers engage in our centres."
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