VMO has reached 500 retail centres live across the country, enabling brands to connect with more than 12.5 million everyday shoppers each month.
It spans metro and regional communities - from high-traffic urban precincts to suburban centres and commuter hubs.
“We’re incredibly proud to reach this milestone, made possible through the strong partnerships we’ve built with shopping centres that have trusted us with delivering a network that elevates their centre environments and customers’ experience," said VMO chief commercial officer Anthony Deeble.
“What’s even more exciting for us is that we’re continuing our growth momentum, with more strategic partnerships in the pipeline, set to launch later this year.”
This milestone follows a series of wins for VMO earlier this year, including an expanded partnership with Region Group across 100 centres, and a new partnership with TOGA Group, securing the outdoor media rights to Wunderlich Lane in Surry Hills and The Hub in Bondi Beach.
“Reaching 500 live retail locations represents the depth and diversity of audiences that brands can connect with through our network, whether that be across major capital cities or heartland communities nationwide," VMO managing director Paul Butler said.
“It’s proof of our commitment to growth and innovation, creating a retail media network that drives real results, from influencing purchase decisions to bold, unforgettable brand moments across our large-format screens.”
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