VMO has expanded its retail out-of-home network to 550 locations nationally.
More than 100 new locations were acquired in the past 18 months, following a $15 million investment in CAPEX.
VMO recently signed new contracts and long-term renewals including Central Park Mall, Meriton Retail Precincts, Region Group and TOGA.
"This is a milestone moment for the VMO business. From the beginning, our long-term goal has been to deliver the most extensive retail coverage in the country," said Anthony Deeble, chief commercial officer at The HOYTS Group and VMO.
"It reflects the strength of the partnerships we've built with landlords and property groups over the years and the expertise and dedication of everyone in our team to drive this network forward."
Paul Butler, managing director at VMO, said VMO's success was built on an understanding of how audiences move through retail environments.
"VMO has been built on a simple understanding that audiences move through a mix of everyday shopping environments, whether it be neighbourhood centres, local retail, convenience stops and top-up trips, alongside larger, planned visits to purpose-built retail precincts," said Butler.
"Our network reflects that reality. It's designed around where shopping behaviour actually happens in these everyday moments, across both metro and regional communities.
"It's within these environments that habit, frequency and path-to-purchase influence are formed, creating the strongest opportunity for brands to drive sales and action."
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