Val Morgan Outdoor (VMO) has added seven new high-traffic sites to its office tower network across Melbourne, Canberra, and Brisbane.
The sites include 70 City Road, Southbank, Melbourne , 470 Collins Street, Melbourne, 584 Swan Street, Melbourne, Kings Club, 80 Dorcas Street, Melbourne, 10 Rudd Street, Canberra, 154 Melbourne Street, Brisbane and 82 Eagle Street, Brisbane.
“We’re doubling down on growing our office network in direct response to strong demand from advertisers looking to connect with high-value audiences in premium spaces," said Anthony Deeble, chief commercial officer of The HOYTS Group and VMO.
“We’ve built trusted relationships with commercial partners who recognise the value of our quality network, and it’s this foundation that has enabled us to continue expanding across Australia.”
Paul Butler, managing director of VMO said brands will benefit from direct exposure to this type of audience, reaching influential consumers during high-attention moments.
“High exposure to the likes of affluent C-suite professionals creates a powerful opportunity for brands to connect meaningfully and repeatedly with the people who influence major household decisions.
“Our network delivers exactly that. It places brands directly in front of this audience to make an impact where it matters most, and we’re excited to give brands even greater opportunity to do so.”
VMO expanded its office media network to Australia in September last year, following the New Zealand circuit launched in 2014.
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