VMO adds 15 retail sites to its national outdoor network

Chris Pash
By Chris Pash | 1 December 2021

Val Morgan Outdoor has added fifteen new retail centres within 60 days, across key development corridors and local communities in New South Wales, Victoria, South Australia, Western Australia, and Queensland.

The recent wins are in addition to eight other retail sites secured earlier this year, including the half-billion-dollar Queen Street Village development recently announced.

Chief Commercial Officer the Hoyts Group, Anthony Deeble: “These new locations form part of VMO’s growth strategy to extensively broaden the retail offering in key growth areas and local communities.

"We’re dedicated to expanding the network and continuing to deploy premium screen formats that enhance the customer experience and the landscape of multiple consumer touchpoints.”

The new sites listed will utilise a mix of VMO’s next-gen, front-facing screens, through strategically placed, high impact and high foot traffic locations, giving brands and advertisers even greater opportunity to connect with more Australians. Aligning to VMO’s focus on quality metrics, all screens will be installed in direct proximity to key retailers, capturing the maximum number of consumers at the most critical time to influence.

Managing Director of VMO, Paul Butler: “The expansion of the VMO network will give brands the opportunity to reach even more people in more places across the nation.

"We know brands are looking to be seen and heard across premium digital formats and the combination of these new locations paired with our next-gen screens solidify our position as the market leader in quality digital-outdoor advertising.”

The sites: 
• The Grand Eastlakes, NSW
• Schofields Village Shopping Centre, NSW
• Glen Gala Village, VIC
• Brand Smart Outlet, VIC
• Soda Factory, QLD
• Port Adelaide Plaza, SA
• Wattle Grove Shopping Centre, NSW
• Northcote Central, VIC
• Allura Village, VIC
• Mt Duneed Village, VIC
• Maddingley Village, VIC
• Truganina Village, VIC
• Warrawong Plaza, NSW
• Manor Lakes Central, NSW
• The Village High Wycombe, WA

The VMO retail network is across 430 locations and reaches a unique audience of 13 million shoppers fortnightly

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus