Creative agency VML has been appointed agency of record (AOR) for Kubota in Australia and New Zealand, following a competitive pitch.
VML will oversee all marketing activity for the Japan based farm machinery group, including brand, sponsorship, retail and local area marketing.
“VML demonstrated a deep understanding of our business and a clear vision for the future of the Kubota brand," said Kubota Australia marketing manager Mark Basile.
"The team’s integrated expertise will be instrumental as we evolve our marketing and build even stronger connections with our customers and dealer partners across every touchpoint in their experience with us.
"We look forward to a long-term successful partnership that supports our continued growth and leadership in the market.”
The incumbent was Hindsight Creative, and previously Redhanded, part of Clemenger Group.
“We’re thrilled to partner with Kubota at such a pivotal moment for the brand. Kubota is an iconic name with a proud legacy and a passionate customer base," said VML Melbourne managing partner Vanessa Tout.
"Together we have an opportunity to create a modern, connected marketing platform that puts people first.
"By truly understanding what matters most to Kubota’s customers and dealers, getting under the hood of what drives their love for the brand, we’ll build genuine connections and move the business forward in ways that make a real difference to people.”
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