Vizeum has been appointed Groupe SEB’s global media agency of record. The scope includes digital and offline media as well as CX, CRM and E-Retail across multiple international markets.
The account will also include the Australian market, with Vizeum becoming agency of record for SEB, known best of its consumer facing brand Tefal
“Groupe SEB is under a large-scale transformation program where media becomes a lever to build global brands, collect data, transact but also create long lasting relationship with the end consumer through CX," Thomas Le Thierry, Global President, Vizeum says.
"Our team’s capabilities in strategy and execution and our ability to build a multi-discipline integrated offer was a compelling answer to their expectations. We are delighted to be partnering with Groupe SEB and leverage media communication to actively contribute to their success.”
This is the second account that Vizeum has won in a fortnight with the Dentsu Aegis Network-owned agency scooping the media duties for retailer Kathmandu in Australia and NZ in late September.
“We are at a turn when it comes to the client - agency relationship and our model for collaboration," Guillaume Planet, VP media and digital marketing, Groupe SEB says.
"In the Vizeum offer we found our values, and at the same time the expertise we needed: A team behind our core challenge; placing the consumer experience as a key driver for growth for Groupe SEB today and tomorrow.”
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