Chantelle Love, Nick Smith, Sarah Worthington.
News Australia has brought video production agency Visual Domain under the leadership of Nick Smith, managing director of Medium Rare Content Agency and Storyation, creating an integrated video and content production group.
The move combines Visual Domain's production capabilities with Medium Rare and Storyation's content strategy, audience research and data-driven planning.
Two promotions support the new structure: Chantelle Love as general manager of creative production across the group, and Sarah Worthington as group commercial development manager at Visual Domain.
"By bringing Visual Domain under Nick's leadership alongside Medium Rare and Storyation, we're creating a genuinely unrivalled proposition: production excellence turbocharged with strategic content marketing expertise," said Mike Connaghan, managing director of commercial content at News Corp Australia.
"Our Future of Brand Content research shows 91% of businesses now use video as a core marketing tool, and brands need partners who can deliver both strategy and execution."
Love brings more than 20 years of production experience across film, 3D, CGI and print, including five years as head of production at luxury agency Helmut in Paris leading campaigns for YSL Beauty, Cartier and Lancôme.
She has spent the past three years at Medium Rare delivering work for Coles, Qantas, L'Oréal and CommBank.
Worthington joined Visual Domain in 2024 after roles including head of global growth at video marketing platform PreviewMe and community lead for WeWork in the UK.
"By combining Visual Domain's creative production firepower with Medium Rare and Storyation's content strategy and audience intelligence, every video we create is built to perform across the entire customer journey," Smith said.
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