Brian Taylor
credit: News Corp Australia
Video production agency Visual Domain, owned by News Corp Australia, has joined official AFL partner TCL for a campaign featuring footy star and media personality Brian Taylor.
The creative strategy combines footy culture with family life, placing Taylor inside Aussie homes, using his Roaming BT interview style to ask about the TLC product range - TV, fridges and washing machines.
“As a proud AFL partner, it was important to work with an agency that truly understood our brand and could seamlessly integrate our products into authentic footy culture,” said TCL national marketing manager, Rafael Mayen.
“This marks the beginning of our partnership with Visual Domain and we look forward to seeing how we continue partnering together.”
Visual Domain creative director, Adam Connolly said the agency wanted to capture the energy and personality of AFL and bring it into the home in a way that feels fun, memorable and authentic.
“This campaign shows that TCL can be part of the action, whether you’re cheering on your team in the living room or tackling the laundry," he said.
"This is our first project working with TCL and we are looking forward to building on this relationship and delivering more impactful campaigns together.”
The campaign launches on broadcast and digital platforms today and will run for the 2025 Toyota AFL finals series.
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