Vistar Media has grown its APAC advertiser count significantly in June half of 2023, with 727 active advertisers using its demand-side platform (DSP) - a 300% increase compared to the same six months in 2022.
The company also continued to invest in growing the team in APAC with five new hires in the first half of the year, and three more joining by the end of August. This will take the headcount in APAC to 22, with 15 of those in Australia.
Vistar Media is expecting to have 24 team members by the end of 2023, more than doubling since 2022 – reaffirming Vistar’s investment in the APAC region.
Outside of team growth and an increase in adoption of programmatic DOOH across APAC, Vistar Media also announced new key initiatives and strategic partnerships in H1.
Most recently, Vistar Media announced Vistar Studio, which provides advertising design services to help marketers take full advantage of the OOH format. Vistar Studio marries Vistar’s knowledge of DOOH technology with deep expertise in design fundamentals, consumer psychology and neuro-visual insights to create impactful designs and personalised campaigns that run without a hitch.
Vistar has also doubled down on strategic partnerships with key media owners across APAC to connect advertisers with more compelling digital signage. The number of Vistar’s media owners in New Zealand specifically has increased over 70% in the last six months, with the number of screens in APAC totaling 30.5K across more than 50 media owners.
Ben Baker, MD for APAC at Vistar Media, said he was excited over the growth of the business across the region.
“We are thrilled and energised to continue building on this growth in the region as we service leading brands and agencies in supporting their end-to-end DOOH needs," he said.
"It is also refreshing to see more of our partners understand the crucial role DOOH can play in their marketing mix and the value it brings to their overall business objectives.
“Vistar Media in APAC is going from strength to strength, underwritten by our amazing team, great partners, and growth of the OOH category. I look forward to this momentum continuing into H2 as we see marketers and brands making the most of OOH measurement and dynamic creative."
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.