Vistar Media appoints Auckland-based sales and partnerships director

Ashley Regan
By Ashley Regan | 4 July 2022
Sandra Scott, new sales and partnership director

Vistar Media, global provider of software for digital-out-of-home (DOOH), has appointed Sandra Scott as sales and partnership director for New Zealand.

Scott, starting in July,  will lead demand-side operations for Vistar Media in New Zealand, helping to support the growth of DOOH.

Reporting to APAC managing director, Ben Baker, she will lead the company’s continued expansion of operations in the NZ market, providing on-the-ground resources for agencies and suppliers, and growing and developing new and existing business.

Vistar Media’s Ben Baker said: “We're very proud of the business we've built and the partnerships we’ve established remotely in New Zealand amidst border closures.

“Now, with Sandra relocating from Sydney to Auckland, we can work closely with customers to deliver results.”

“As the new sales and partnerships director for New Zealand, Sandra brings extensive experience in DOOH and, as a Kiwi, she has an intimate understanding of the local market.

“We are quickly expanding the programmatic DOOH marketplace in this region, which plays a key role in building our footprint across APAC, and globally.”

Sandra takes on the role following a 2-year stint as a Sydney-based account director at Vistar Media, where she developed the programmatic DOOH category and drove demand-side revenues across the ANZ markets.

She brings to the role over 15 years of media sales and team management experience across print, digital, SaaS & DOOH in the UK and Australia, following roles at Time Inc UK, Fairfax (now Nine Entertainment) and Bonzai.

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