Credit: Visit Victoria
Visit Victoria has opened its tender for a creative and strategic partner via a competitive procurement process, beginning with an expression of interest.
The State’s tourism and events body is seeking a partner to support the growth of Victoria’s $46 billion visitor economy through Visit Victoria’s global tourism campaign, Every bit different.
Launched in 2024, the campaign is designed to increase visitation and expenditure in Victoria.
The successful partner would collaborate with Visit Victoria to take the campaign to the next phase in intrastate, interstate and international markets.
Under the two-stage procurement process, the EOI would identify a shortlist of agencies to participate in a Request for Tender (RFT).
“What’s different about Victoria is our vibrancy and diversity, it’s a feeling that can’t be replicated,” said Visit Victoria chief marketing officer, Shae Keenan.
“We’re excited by the opportunity to partner with a creative and strategic agency to help showcase Melbourne and Victoria and grow the State’s visitor economy.”
“Our Every bit different campaign creates demand for Victoria’s extraordinary visitor experiences around the world and helps convert hundreds of thousands of people into visitors.”
Visit Victoria will host a webinar for prospective applicants at 2pm on Monday, January 19.
The EOI period will close at 5pm on Friday, February 13.
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