BCM Group has been appointed to the creative and media account for Visit Sunshine Coast following a competitive pitch.
The agency has completed its first work for the tourism body with a new destination marketing campaign launched this week.
Phase one of the new campaign showcases the Sunshine Coast in ‘Real Time’ and will be rolled out through social media advertising and digital billboards.
It builds on the tourism body's new ‘For Real’ brand positioning.
The integrated digital and out-of-home campaign will feature a series of ten-second social videos that will show quintessential Sunshine Coast experiences and activities that can be enjoyed at the exact time the traveller sees them, giving them an excuse to dream for a few seconds and realise what they are missing out on by not being on the Sunshine Coast.
Visit Sunshine Coast (VSC) interim CEO Craig Davidson says the new campaign would share the unforgettable experiences visitors can have on the Sunshine Coast, while supporting the region’s tourism industry as it moves towards recovery.
“Undoubtedly the Sunshine Coast has had a reputation for its premium beach and nature-based environment, and today there is even greater desire for uncrowded beaches, wide-open spaces and a genuine respect for nature, which is reflected in this campaign," says Davidson.
“Importantly the campaign will include a number of ‘real deals’ – including mid-week specials – that will help bolster bookings as we move out of the school holiday period into what is traditionally a quieter time for Sunshine Coast tourism."
BCM Group managing director and partner Phil McDonald says working with Visit Sunshine Coast has been a privilege as the region is close to the agency's heart.
"Our model of digital and performance media working hand in hand with optimized creative and production means this campaign is as ‘real time’ as it gets," says McDonald.
"We thank the team at VSC for putting their trust in us."
The campaign will evolve as Queensland opens up further to interstate travellers.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at firstname.lastname@example.org