Meble Tin. Credit: Visa
Visa has named Meble Tin as head of marketing for Australia, New Zealand and the Pacific Islands.
She will join the company on September 2 and will be based in Sydney.
Tin was most recently at Airbnb, where she led marketing across Asia Pacific. She also held senior global marketing roles at Apple, including leading the 'Today at Apple' program.
At Visa, Tin will lead brand, client and consumer engagement across the Oceania region and support the expansion of the company’s marketing services capabilities.
"Visa is a brand that touches every part of daily life and that's what excites me,” Tin said.
“As digital commerce continues to evolve, we have an opportunity to help businesses grow by combining innovation with insight and creativity with local connection."
Visa group country manager for Oceania, Alan Machet, said Tin’s appointment was a pivotal one for the company.
"Meble brings a unique blend of global brand-building expertise and regional market insight and will help sharpen the way we show up as a business, a brand and a marketing partner to our clients,” he said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.