Virgin Mobile asks R U OK?

Sarah Homewood
By Sarah Homewood | 25 August 2014

Virgin Mobile is calling on its customers to ask R U OK? with the Telco offering free national calls to its customers this R U OK? Day on 11 September as part of a greater partnership with the charity.

Nicole Bardsley, director of brand and communications, Virgin Mobile, said: “By joining forces with R U OK? and offering free calls to mates within Oz for our customers on 11 September, we aim to further our pledge to make mobile better. R U OK? see conversations as a way to make positive change in people’s lives and Virgin Mobile sees the mobile as a force for good to facilitate this.

“We hope this initiative will highlight the power of conversation and encourage even more people to have conversations which count”, Bardsley continued.

Brendan Maher, general manager, R U OK? added: “The Virgin Mobile partnership will help us inspire more Aussies to have regular, meaningful conversations with family and friends. Life’s busy but we can all take time to call the people we care about and talk about the stuff that really matters”.

Sir Richard Branson, founder, Virgin Group, has also backed the campaign and recorded a video message for all Australians about the importance of conversation, encouraging them to reach out to loved ones this R U OK?Day. View the video for yourself below.

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