Credit: Virgin Australia
Virgin Australia is reviewing its media buying account, putting the business into pitch and opening the door for agencies.
“We can confirm we are undertaking a review of our media buying agency,” a Virgin Australia Group spokesperson told AdNews.
The review covers both Virgin Australia and Velocity Frequent Flyer, with PHD the incumbent agency across both brands after winning the account in 2019.
AdNews understands a group of media buying agencies has already been selected to participate in a Request for Proposal (RFP).
The process forms part of the group’s standard governance and procurement approach for retained agencies.
The review puts a major travel and loyalty account into play.
Virgin Australia and Velocity Frequent Flyer remain active marketers, making the outcome relevant for agencies tracking billings and client movement.
The process does not extend to creative, with Special Group continuing to work across both brands.
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