Global digital out-of-home marketplace VIOOH has partnered with Tonic Media Network.
The deal gives Tonic Media Network access to VIOOH’s supply-side platform, enabling digital out-of-home media owners to manage their advertising inventory which currently has 36 demand-side platform partners globally, including The Trade Desk, Amobee and MediaMath.
“Tonic Media’s inventory nicely complements the inventory of our existing supply in Australia and I look forward to seeing the exciting programmatic DOOH campaigns to come from this new partnership,” said Natalia Escribano, chief commercial officer at VIOOH.
Tonic Media goes inside GP waiting rooms, pharmacies and aboriginal medical services to reach 16 million+ people via a network of 3,500 digital screens across Australia.
Michael Tobin, Tonic Media Network’s partnerships & programmatic manager: "One of the key benefits of this partnership will be to leverage the global experience and knowledge of VIOOH’s programmatic DOOH capabilities and utilise those learnings for advertisers here in the Australian market."
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