VIOOH, a global digital out of home (DOOH) supply-side platform, has launched VIOOH Trading Manager, its real-time programmatic platform, as well as VIOOH Intelligence, a suite of advanced features focused on operational efficiency, programmatic deal management and yield optimisation.
VIOOH Trading Manager enables out of home (OOH) media owners to trade their inventory programmatically with 40 demand-side platforms (DSPs) currently integrated, in real-time.
Media owners using VIOOH Trading Manager also have the opportunity to take advantage of the first VIOOH Intelligence offerings from a suite of additional data-led features that empower media owners to maximize the usage and value of their inventory.
These advanced features will give media owners access to enhanced predictability of revenue via Programmatic Guaranteed deals; optimised portfolio allocation; greater visibility and control over portfolio health; and data-enriched planning and trading.
Gavin Wilson, global chief customer and revenue officer at VIOOH, said the company predicted that the growth in programmatic demand will outpace media owners’ ability to roll out new supply.
"To best manage this situation, media owners need to optimise revenue from the finite number of screens available - meaning campaigns need to be sold at the right price, and portfolio occupancy needs to be maximised," said Wilson.
"In order to solve this challenge, VIOOH has created these new tools to help our clients embrace yield management and make the most out of their portfolio."
VIOOH Trading Manager and VIOOH Intelligence are currently live with a number of clients in Australia, New Zealand, France, Italy, Netherlands, and Singapore.
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