ASX-listed Vinyl today announced structural changes and promotions at its media division, with a “renewed focus” on commercial alignment and operational efficiency.
The company is forecasting its first profitable quarter in December, following a 190% surge in revenue to $14.4 million in the year to June.
Batoul Peters, the head of sales partnerships, has been appointed chief business officer across titles including Rolling Stone AU/NZ, Variety Australia, Concrete Playground, The Music Network and Refinery29.
Jack Castles has been promoted to head of commercial partnerships ANZ.
"The first half of this year saw our investment in publishing pay off, with multi-platform views up almost 250%," said Josh Simons, chief executive of Vinyl.
"With this inventory secured and growing, the next phase will be about increasing our content output and scaling our revenue streams. We look forward to expanding on this alongside the imminent launch of our AI strategy."
On the editorial side, Neil Griffiths has been promoted to editor-in-chief of Vinyl Media & Rolling Stone AU/NZ, expanding his role to oversee content strategy across all mastheads.
Sarah Chapman has been promoted to head of editorial operations, focusing on workflow optimisation and collaboration.
The company has grown multi-platform views from 34.5 million since launching in February to 115 million in July.
Peters, the new chief business officer, said the restructure aims to position the company for strong fourth-quarter performance.
"This restructure is about sharpening focus ahead of the Christmas sprint and ensuring we have the right people in the right roles to deliver strong outcomes for our brand partners and audiences," she said.
"Each of these team members has demonstrated the initiative, creativity, and rigour we need for this next phase."
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