Vinnies unveils third instalment of 'Got it at Vinnies'

By AdNews | 5 March 2024

Vinnies NSW has unveiled the next instalment of its Got it at Vinnies retail campaign.

The third iteration of the campaign, running to the end of March, has been designed to increase awareness for both buying and donating at Vinnies shops. 

Shot by photographer and director Pierre Toussaint, the creative showcases Vinnies’ curated and diverse catalogue of quality clothing and goods that encourages people to develop their own unique style.  

For the first time, the Got it at Vinnies campaign will run across JCDecaux’s out-of-home network, targeted to locations within a 5km radius of a Vinnies shop, while online promotion will once again include paid media across Meta and TikTok. 

Virginia Boyd, director of retail and logistics at Vinnies NSW, says Got it at Vinnies is aimed at the next generation of Vinnies shoppers.

"They are regular thrifters who are always looking for more sustainable and economical clothing options," she says.

“This time around, Got it at Vinnies is also encouraging the younger demographic of shoppers to join the circular economy, by not only purchasing but also donating their pre-loved items to Vinnies.”  

“With over 200 shops across NSW, Vinnies plays a crucial role in the changing face of second hand fashion and the growing opportunity for op shopping in support of a social cause."

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