Vinnies NSW has launched the second iteration of its Got it at Vinnies retail campaign.
The colourful campaign focuses on the diversity of Vinnies Shops, and the unexpected treasures people can uncover in them.
The summer edition of the attention-grabbing creative features a mix of eight TikTok and Instagram creators showing off their Got it at Vinnies finds.
With the previous version of the campaign resonating with males, the new edition skews towards a more male audience.
Creators include Sydney-based comedian Nick White; streetwear content creator Connor McWhinnie; and comedian, podcaster and creator Alright Hey.
Virginia Boyd, acting director retail and logistics at Vinnies NSW, said after the success of the Got it at Vinnies campaign, the team is thrilled to be running a second edition.
"We observed positive trends from our Winter campaign, compared to the same time the previous year,” said Boyd.
Sales from items sold in Vinnies Shops are used to enable services run by the St Vincent de Paul Society which support people experiencing hardship with food, clothing, household bills, crisis accommodation, healthcare, educational programs and much more.
Boyd said the main objective of the campaign is to show that there is something for everyone at Vinnies and ultimately drive people into shops.
"Investment and media for the Got it at Vinnies campaign will be skewed towards our younger, next generation of Vinnies shopper and our current fashion shopper," she said.
Offline marketing will include a light-medium out of home campaign targeted to Vinnies metro shops. Key sights include a site domination in Newtown, Paramatta and a mega site in Balmain. Online promotion will include paid media across Meta and TikTok.
Throughout the campaign period, Vinnies shops across NSW will feature the Got it at Vinnies artwork to bring to life the creative in store.
There will be limited edition Got it at Vinnies tote bags available in the five colours of the campaign. Vinnies will also be running a social competition, with shoppers encouraged to share their #Gotitatvinnies find.
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