Video: The Future of Customer Experience - Michael Buckley on Connected Creativity

By AdNews | Sponsored
Accenture Interactive MD Michael Buckley

In the first of our five-part video series on the Future of Customer Experience, Michael Buckley, managing director Accenture Interactive, ANZ sits down with AdNews editor Rosie Baker to discuss how only the very best CX will cut it in today's brave new world.

Buckley delves into digital transformation and how creativity, technology and consulting is coming together and illustrates with a compelling case study that shows how Accenture Interactive recently helped a major telco transform their CX and bottom line with end-to-end service design.

He also touches on recent acquisitions in the market.

This video is part of the 'Future of Customer Experience' series in partnership with Accenture Interactive. Also in this series read more of Buckley's thoughts on the new kind of marketer required for today's landscape, Architects of the New Marketing - an interview with Irwin Lim, Accenture Interactive Marketing Services Lead ANZ, and Fjord general manager APAC Bronwyn van de Merwe talking about living services. See everything in the series here: The Future of Customer Experience

And listen to a special edition of the Adnews Podcast where Buckley and van der Merwe have a wide- ranging chat with Rosie Baker about how to deliver highly personalised micro moments that are cool not creepy, experience marketing, the living business, service design and the rising tide of liquid expectations. Find out more about Accenture Interactive

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

Read more about these related brands, agencies and people

comments powered by Disqus