Australian technology company Vertek has expanded its In-Venue Hospitality Media Network to more than 750 digital advertising screens installed across bars, pubs, clubs and entertainment venues nationally.
The screens are positioned on beer taps and beverage fonts, reaching consumers at the point of purchase.
Campaigns can be activated nationally, regionally or venue-by-venue through a cloud-based platform, with creative updated remotely in real-time without relying on venue Wi-Fi or on-site installation teams.
Shinae Vergone, co-founder and CEO of Vertek, said retail media had fundamentally changed how brands thought about advertising but hospitality had largely been left behind.
"Our ambition is to build Australia's leading hospitality media network," she said.
“Every new venue expands the reach, value and opportunity for brands and agencies looking to connect with consumers in meaningful, real world environments.”
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