Melbourne-based digital agency VERSA has created an end-to-end experience entirely in AI as part of a campaign to support Netflix’s biggest release of the year in Latin America.
Netflix Mexico agency partner The Electric Factory commissioned VERSA to create a personalised skill with exclusive content for Amazon Alexa-enabled devices based on the streaming giant’s screen adaptation of best-selling DC comic 'The Sandman'.
VERSA delivered a powerful all-AI experience that replicated the themes of the series that follows ‘king of dreams’ Morpheous returning dreaming to the world after his imprisonment removed all hope from humanity.
The experience launched as part of a four-week campaign across Latin America that saw 21,000 unique users open the skill, making it one of the Top 20 skills in Mexico. Momentum continued post-campaign, with around 6,000 unique customers opening the skill each week.
Using end-to-end AI tooling, VERSA’s team programmed a neural network to scan the show’s scripts for sentiment, word repetition and pacing before transforming the results into AI-generated lullabies for each episode.
VERSA ran imagery from each episode through a neural network to create dreamlike animations reflecting the style of the comic art and incorporated the actor’s voice into conversational AI so fans could talk with Morpheus.
The agency's creative and technical role spanned strategy, ideation, UX design, conversational design, copywriting, computational creative, conversational AI development and project management, with all work delivered in Spanish for a Latin American audience.
VERSA founder and CEO Kath Blackham said: “We needed to make complex concepts and technologies easily accessible to a wide range of users as we turned data into dreams to stay true to the themes and characters of the show.
“It’s no mean feat to work out how to ‘dream’ in AI but the VERSA team rose to the challenge. We're proud to have partnered with The Electric Factory and Netflix Mexico to deliver such an end-to-end AI experience from Melbourne for a Latin American audience. It shows you can dream big - and in AI - anywhere in the world.”
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