Verizon Media launches post-cookie identity solution

Paige Murphy
By Paige Murphy | 4 December 2020

Verizon Media has launched a new unified identity solution, Verizon Media ConnectID, as the deadline for finding an alternative to third-party cookies edges closer.

The new unified ID solution is designed to support advertisers, publishers and consumers as the digital landscape evolves away from cookies as a way to manage and reach audiences online.

It helps advertisers buy, measure and optimise ads while enabling publishers to manage, monetise and navigate audiences.

ConnectID will leverage a user-base of roughly 900 million people globally through Verizon Media’s 30-plus owned and operated consumer brands including Yahoo, AOL and TechCrunch.

According to Nielsen, the Verizon Media network reaches almost half of the Australian adult online population each month.

The data is hashed, opt-in and consent-based, enabling direct relevant advertising while giving the consumer choice and protecting privacy.

“We are uniquely positioned to drive scaled, consumer-first identity solutions to help advertisers and publishers navigate the evolving digital landscape,” Verizon Media chief business officer Iván Markman says.

“Our trusted, premium global properties used by hundreds of millions of people, our identity graph built around billions of daily, consent-based data signals, and the only independent ad platform with a full-stack DSP and SSP to protect data integrity across demand and supply, all come together to solve this new landscape for our customers.” 

Verizon Media ConnectID is available in Australia, New Zealand, the US, APAC and select LATAM markets at launch and rolling out to more markets in the future.

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